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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You discussed anticipating 5070% volumes. That's sobering. I have actually even seen cases where it's just 2530% at launch. It underscores how critical capital structure is. Yes. Most little growth concepts like ours rely on equity, not financial obligation.
You need equity sponsors who believe in the vision and the team. That's costly, but it creates critical mass, builds awareness, and validates above-store leadership.
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And we were lucky that Dallasour 2nd marketwas likewise where our group lived. Having the entire group in-market to support stores, hire, and make sure culture was huge.
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Individuals often undervalue how crucial team is to scaling. How have you approached structure and scaling your team? This is something I'm really happy with. Our team took all the things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We emphasize growth mindset and profession pathing.
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