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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You pointed out expecting 5070% volumes. I have actually even seen cases where it's just 2530% at launch.
Leading 2026 Capital Opportunities for Driving ROI
You need equity sponsors who think in the vision and the group. That's expensive, however it develops vital mass, builds awareness, and justifies above-store management.
Fast Casual Market Share Trends
At Chop Store, we intentionally built strong bases in Phoenix and Dallas. That offered us the success to stand up to slow starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas also where our group lived. Having the whole group in-market to support shops, hire, and guarantee culture was big.
Why Is Scaling a Wise Move?
People typically ignore how important team is to scaling. How have you approached structure and scaling your team? This is something I'm truly happy with. Our group took all the important things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We stress development state of mind and career pathing.
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