Steps to Expand Your Dining Concept

Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who believe in the vision and the team. Another lesson: you require to open 4 to six stores in a new market within 2 to 3 years. That's expensive, but it develops vital mass, builds awareness, and justifies above-store leadership. Without it, you remain sluggish and unprofitable.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we intentionally built strong bases in Phoenix and Dallas first. That provided us the profitability to endure sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas likewise where our group lived. Having the entire team in-market to support stores, hire, and guarantee culture was huge.

Freddy's Frozen Custard & Steakburgers

Expansion Updates: Regional Milestones for 2026

People typically undervalue how important group is to scaling. How have you approached building and scaling your team? This is something I'm actually happy with. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We stress growth state of mind and profession pathing.